Not getting jam flavours
"Not so keen on this one. I wanted to try it as an alternative to matcha but I don’t get any of the jam flavour, I found it quite woody. I’m glad I tried it, but this one wasn’t for me."





Overall rating: 4.5 / 5 from 14 reviews.
Review topics: ["taste","treat","smells","hojicha","raspberry"].
"Not so keen on this one. I wanted to try it as an alternative to matcha but I don’t get any of the jam flavour, I found it quite woody. I’m glad I tried it, but this one wasn’t for me."
"I honestly wasn’t sure what to expect from this so I tried it in the cafe first. I then immediately bought a package of it haha. It has a really nice toasted flavour, kind of similar to tea with rice in it? I was worried the raspberry wouldn’t come through but it has a strong flavour. I’d love to see more flavours please!"
"As someone who doesn’t particularly like the ‘grassy’ taste of green tea, or matcha, and prefers to avoid caffeine, I was sceptical if I’d enjoy hojicha … But Oh my it’s beautiful! Creamy, nutty, warming and sweet. Made as an latte topped with hot water and some frothy oat milk it’s a real indulgent and healthy treat without the guilt! Thank you to the bird & blend staff in Oxford store who taught me how best to make this at home. I’m so looking forward to trying other flavours in future! Highly recommended! Thank you for the introduction to hojicha! 💕"
"Lovely products and friendly service in store"
"How can a cup of tea taste like buttered toast and jam. Amazing as hot drink but equally beautiful as iced drink. A hit for all the family x"
"I've been into my matcha a lot at the moment and wanted to try something with a lower caffeine content - I think I've found a winner! The powder itself has a grassy scent, very green tea, but also that toast element. The second you add water and start mixing though the fruity jam smell comes rushing out in full force. The flavours work so beautifully together, you have the deep toasty and grassy green flavours, but balanced with the juicy raspberry. I like mine as an iced latte, with the milk giving an extra buttery dimension with the toasty and jam flavours really lingering on the tongue. I'm really enjoying this one, I'd buy it again, and I hope more hojicha powder flavours come along too"
"This one didn’t work for me…. The mix of the grassy base flavour and the sweetness of the jam didn’t quite land for me or my husband, but think that’s just down to personal preference, can’t knock the quality, was just a bit marmite for us I’m afraid"
"Was so happy when I finally managed to snag a pouch at my local store. Earthy yet fruity/jammy, lovely and sweet. Can’t fault it and I hope I will be able to get a hold of some more!"
"So yummy!! Being diabetic. . this is awesome as it already tastes like jammy sweetness. So much better for you. Really does taste like a plateful of jam on toast. Smells so delicious and comforting."
"I knew I had to try this ASAP because of my love of Hojicha (both leaf and powder form) and this did not disappoint!! The jam flavour brings a whole new taste to the hojicha, making it a unique drink which is perfect for spring."